RESEARCH
why video is a smart investment…by the numbers
86%
want to see more videos from brands
84%
convinced to buy a product after watching a brand’s video
66%
prefer to learn about a product by watching a video rather than reading text
35%
more retainment of message compared to just reading text
96%
have watched an explainer video to learn more about a product
64%
more likely to purchase after watching a product video
82%
would rather watch a video than read a social media post
26%
Google shows a video thumbnail next to a search listing
51%
marketing professionals that view video as having the best ROI
49%
faster growth for businesses that use video
34%
higher conversion rate after adding video to a marketing campaign
84%
video has helped their business generate leads
70%
YouTube videos viewed on a mobile device
90%
discover new brands and products via YouTube
51%
B2B decision makers use YouTube to research purchases
84%
marketers using Facebook as one of their video channels
75%
advertisers on Facebook using video ads
70%
Instagram users that watch videos on a daily basis
19%
increased email open rate by adding the word “video" in a subject line
22%
boost in engagement on web pages that use video
80%
higher conversion rate on landing pages that use video
78%
Americans familiar with podcasting and its benefits
38%
Americans age 12 to 54 listen to podcasts monthly
48%
podcast listeners are based in the United States
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