CTV+OTT &
PROGRAMMATIC


use the power of streaming to persuade your ideal customers

CTV, OTT and Programmatic Media engages hyper-targeted audiences on primetime TV, streaming media and the best digital properties on the web.

highly efficient
ad spend

one of the most effective ways to reach your audience at scale at incredibly low cost per thousand impressions (CPM)

enormous reach
across many channels

programmatic media opens up the opportunity to find and engage  audiences wherever they are

location-based
geofencing

target locations where your prospects and customers are visiting

consumer
data

target by individuals, households and neighborhood, including age, marital status, ethnicity, education, occupation, income and 600+ statistics more

business
data

target businesses by size, credit scores, growth indicators, technology stack and more

unique targeting
identifiers

go beyond basic targeting with identifiers such as credit card usage, weather conditions,  Amazon purchases and more

use customer data to find
look-a-like prospects

clone your best customers by segmenting your audience and optimizing your creatives

immediate performance
feedback

real-time statistics show which  campaigns are performing best, allowing for adjustments to maximize effectiveness

increased
reach

when brands consolidated their campaigns using programmatic media, they experienced an 11% increase in reach efficiency
*Nielsen

deliver ads to targeted prospects on their preferred platforms

Programmatic Media makes it possible to deliver targeted ads to the right people, at the tight time, in the right places.

over the top (OTT)

video on demand services such as Netflix and Hulu

connected tv (CTV)

smart tvs, gaming consoles and streaming boxes

streaming video

pre-roll videos served on platforms such as YouTube

streaming radio
+ podcasts

ad-tiered platforms such as Spotify
popular ctv+ott providers
A&E Network
Amazon Fire TV
Apple TV
CBS Interactive
Discovery Networks
Dish Media
FIOS by Verizon
Fox Corp Network
Fubo TV
Google TV (Chromecast)
Hotter
Hulu
NBC Universal
Netflix
Peacock (NBC)
Playstation
Plex Network
Pluto TV
Roku
Samsung
Sling TV
Sony Crackle
Tubi
Viacom Network
Vizio Smart TVs
Xbox
Xumo Network
YouTube TV

programmatic media's numbers tell the real story

72%
combined digital display advertising spend
92%
reach of web traffic through
programmatic network access
66%
US households watch their favorite shows on connected screens
73%
CTV viewers who prefer to watch free ad-supported content
60%
advertisers who shifted budget from linear TV to CTV
81%
cite “targeting and efficiency” as the primary reason for shifting from linear TV to CTV


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