RESEARCH

why video is a smart investment…by the numbers

86%

want to see more videos from brands

84%

convinced to buy a product after watching a brand’s video

66%

prefer to learn about a product by watching a video rather than reading text

35%

more retainment of message compared to just reading text

96%

have watched an explainer video to learn more about a product

64%

more likely to purchase after watching a product video

82%

would rather watch a video than read a social media post

26%

Google shows a video thumbnail next to a search listing

51%

marketing professionals that view video as having the best ROI

49%

faster growth for businesses that use video

34%

higher conversion rate after adding video to a marketing campaign

84%

video has helped their business generate leads

70%

YouTube videos viewed on a mobile device

90%

discover new brands and products via YouTube

51%

B2B decision makers use YouTube to research purchases

84%

marketers using Facebook as one of their video channels

75%

advertisers on Facebook using video ads

70%

Instagram users that watch videos on a daily basis

19%

increased email open rate by adding the word “video" in a subject line

22%

boost in engagement on web pages that use video

80%

higher conversion rate on landing pages that use video

78%

Americans familiar with podcasting and its benefits

38%

Americans age 12 to 54 listen to podcasts monthly

48%

podcast listeners are based in the United States

want help with your next video or audio project?

schedule a free consult